Brilliant Start-up - Caspian Woods (Paperback)

How successful entrepreneurs set up and run a brilliant business

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Description

Rev. ed. of: Brilliant start-up: how to set up and run a brilliant business. 2008.

Product Details

Barcode
9780273761976
Department
Books
Released
14 Sep 2011
Supply Source
UK

Book

Author
Caspian Woods
Subtitle
How Successful Entrepreneurs Set Up and Run a Brilliant Business
Binding
Paperback
Publisher
Pearson Education Limited
Edition
2 New ed
Series
Brilliant Business
Language
English
Number of Pages
240
Dimensions
216 x 139 x 17mm (366g)

Summary

The new edition of this brilliant bestseller gives full support through every step of the way of starting a business, making the whole process easier, so you remain inspired and on the road to success.

Author Caspian Woods is a renowned entrepreneur and this book includes his vast experience of starting businesses, coaching new start-ups and interviewing hundreds of successful entrepreneurs from Bob Geldof to Phillip Green.

You will learn how to:

feel positive, energised and enthused

be clear about the start-up process

be able to tailor it to suit their individual needs

know which parts to focus on for success

where to go for further reading/support.

This new edition features new material on using social media to reach new markets, improve customer service and recruit staff. It also features new information that accommodates recent changes in the economy.

Non-Fiction

General Subject
Business/Economics
BISAC Subject 1
Business & Economics / New Business Enterprises
BIC Classification 1
Small businesses & self-employed
BIC Classification 2
Advice on careers & achieving success
Library Subject 1
New business enterprises
Library Subject 2
New business enterprises - Management
Dewey Classification
658.11
Readership
Professional & Vocational

Inside Flap

READY TO START YOUR OWN BUSINESS?

Starting a business is one of the most exhilarating, exciting and exhausting experiences youll ever have.  At times it can feel like a daunting prospect but, with the right advice from the start, you can make sure its the start of a brilliant business.

Caspian Woods has a wealth of experience of starting his own businesses and has interviewed hundreds of successful entrepreneurs (including Bob Geldof and Philip Green).  Using this knowledge, he gives you all the tools, tips and techniques you will need to take you from a brilliant idea to successful trading.

BRILLIANT OUTCOMES

  • Feel ready to take on the start-up challenge
  • Know what to focus on for success
  • Gain a go-getting entrepreneurial mindset

Superbly well-structured advice. The ideal preparation for the emerging entrepreneur.

Mark Strudwick CBE, Chief Executive, The Prince's Scottish Youth Business Trust

 

Author Bio

Caspian Woods has run businesses since his teens when he set-up the first UK yearbook publishing company and ran an events company. He has won a number of entrepreneurial awards including Young Scot of the Year, Young Achievers of Britain at Buckingham Palace, Shell Livewire, and Ernst and Young Trailblazers. He was also appointed by Prince Charles as an ambassador for his youth business trust.