Using Communication Theory - Sven Windahl (Paperback)

An Introduction to Planned Communication

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Description

Second editon of this international bestseller. Unique in that it deals with both communication theory as well as its practical application in planned communication.

Product Details

Barcode
9781412948395
Department
Books
Released
18 Nov 2008
Supply Source
UK

Book

Authors
Sven Windahl
Benno Signitzer
Benno H. Signitzer
Jean T Olson
Jean T. Olson
Anthony Haynes
Subtitle
An Introduction to Planned Communication
Binding
Paperback
Publisher
SAGE Publications Ltd
Edition
2 Rev ed
Language
English
Number of Pages
312
Dimensions
227 x 189 x 17mm (514g)

Summary

  • "There is nothing so practical as a good theory" - Kurt Lewin

    What does theory have to do with the practice of communication? Communication planning is used daily by thousands of people: public relations practitioners, technical writers, information campaigners, advertising professionals, organization consultants, educators, health communicators and more. Without a solid understanding of communication theory, practitioners have difficulty getting their messages heard though all the noise.

    The second edition of this best-selling textbook has been updated with the student firmly in mind. With extensive new learning features that directly engage with the practical side of theory, students will:

    " Practice what they learn with activities and exercises

    " Apply their own experiences to theory through prompts to reflection

    " Consolidate their learning with highlighted definitions and lists of key terms

    " Take it further with boxed excerpts from classic texts.

    Showing how theories relate directly to the practice and experience of planning effective communication, Using Communication Theory provides indispensable insights into the practical nature of communication theory. In today's landscape of communication overload, this book remains an essential, authoritative guide for both students and practitioners.

  • Second editon of this international bestseller. Unique in that it deals with both communication theory as well as its practical application in planned communication.

Non-Fiction

General Subject
Business/Economics
BISAC Subject 1
Business & Economics / Business Communication / General
BIC Classification 1
Communication studies
Library Subject 1
Communication planning
Library Subject 2
Mass media - Planning
Dewey Classification
302.201
Readership
Undergraduate