International Business Strategy (Hardcover)

Perspectives on Implementation in Emerging Markets

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Description

This volume fills a gap in the international business literature, offering the perspectives of researchers who are deeply embedded in one key emerging market, India.

Product Details

Barcode
9781137544667
Department
Books
Released
23 Dec 2016
Supply Source
UK

Book

Authors
S. Raghunath (Editor)
Elizabeth Rose (Editor)
Elizabeth L. Rose (Editor)
Subtitle
Perspectives on Implementation in Emerging Markets
Binding
Hardcover
Publisher
Palgrave Macmillan
Edition
1st ed. 2017
Language
English
Number of Pages
288
Dimensions
210 x 148mm (749g)

Summary

This volume fills a gap in the international business literature, offering the perspectives of researchers who are deeply embedded in one key emerging market, India. With the global economy changing dramatically, firms from emerging markets are playing increasingly important roles in both outward and inward internationalisation. International Business Strategy offers profound insights into international business activities in this rapidly-evolving environment, in which multinational corporations from emerging markets are now influential players. Reflecting the complex nature of India itself, the chapters employ a variety of theoretical lenses to shed light on a wide range of issues encountered by Indian businesses, from some of the world’s largest corporations to small, entrepreneurial firms. 

Non-Fiction

General Subject
Business/Economics
BISAC Subject 1
Business & Economics / International / Economics
BISAC Subject 2
Business & Economics / Management
BIC Classification 1
International business
BIC Classification 2
Business strategy
Library Subject 1
Business
Library Subject 2
Leadership
Library Subject 3
International business enterpris
Dewey Classification
337

Inside Flap

This volume fills a gap in the international business literature, offering the perspectives of researchers who are deeply embedded in one key emerging market, India. With the global economy changing dramatically, firms from emerging markets are playing increasingly important roles in both outward and inward internationalisation. International Business Strategy offers profound insights into international business activities in this rapidly-evolving environment, in which multinational corporations from emerging markets are now influential players. Reflecting the complex nature of India itself, the chapters employ a variety of theoretical lenses to shed light on a wide range of issues encountered by Indian businesses, from some of the world’s largest corporations to small, entrepreneurial firms. 

Author Bio

S. Raghunath is Professor of Corporate Strategy and Policy at Indian Institute of Management Bangalore, India, and Chair of the AIB-India Chapter. A specialist in international strategy, his visiting appointments have included Stanford University, INSEAD, and HEC Paris, and he has consulted with major Indian companies and multinational corporations.


Elizabeth L. Rose is Professor of International Business at the University of Otago, New Zealand, Visiting Professor at Aalto University, Finland, and Adjunct Professor at Indian Institute of Management Udaipur, India. She is a Fellow, and former Vice President, of the AIB, and has held elected positions in the Academy of Management and the Strategic Management Society.