Blue Ocean Shift - Renee A. Mauborgne (Hardcover)

Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth

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Product Details

Barcode
9781509832163
Department
Books
Released
21 Sep 2017
Supply Source
South Africa

Book

Authors
Renee A. Mauborgne
W.Chan Kim
Subtitle
How to Break Away from Bloody Competition and Seize New Growth Opportunities
Binding
Hardback
Publisher
Pan Macmillan
Edition
Main Market Ed.
Number of Pages
320
Dimensions
234 x 153 x 153mm

Non-Fiction

General Subject
Business/Economics
BIC Classification 1
Business strategy
BIC Classification 2
Business competition
BIC Classification 3
Management & management techniques
BIC Classification 4
Sales & marketing
Readership
General (US: Trade)