Creative Curve - Allen Gannett (Paperback)

How to Develop the Right Idea, at the Right Time

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Description

In fact there is a science and method for mainstream success, whether writing a popular novel, starting a company or creating an effective marketing campaign, and in this book Allen Gannett - data wizard and successful entrepreneur -- reveals the four laws of creativity that are proven to work.

Product Details

Barcode
9780753548738
Department
Books
Released
14 Jun 2018
Supply Source
South Africa

Book

Author
Allen Gannett
Subtitle
How to Develop the Right Idea, at the Right Time
Binding
Paperback
Publisher
Ebury Publishing
Language
English
Number of Pages
320
Dimensions
216 x 135 x 135mm (308g)

Annotation

In fact there is a science and method for mainstream success, whether writing a popular novel, starting a company or creating an effective marketing campaign, and in this book Allen Gannett - data wizard and successful entrepreneur - reveals the four laws of creativity that are proven to work.

Summary

Great ideas take something familiar and make it feel new.

We've all heard the stories about creative geniuses -- the young Mozart who effortlessly overshadows the hardworking Salieri; Paul McCartney coming up with the tune for Yesterday in a dream one morning; JK Rowling finding inspiration for Harry Potter sitting on a train to London. What we aren't told is the real story behind such hits. In fact there is a science and method for mainstream success, whether writing a popular novel, starting a company or creating an effective marketing campaign, and in this book Allen Gannett - data wizard and successful entrepreneur -- reveals the four laws of creativity that are proven to work.

New ideas are surprising at first, and slowly become familiar as we get used to them. Allan Gannett reveals there's a sweet spot between what feels familiar and safe to us, and what is innovative and new: the point of optimal tension between safety and surprise, similarity and difference. The people we think of as creative geniuses are people who understand this sweet spot instinctively; they know what people find familiar and reassuring, and they find ways to reinvent it fresh.

Packed with stories and insights ranging from the team behind Dear Evan Hansen to the founder of Reddit, from the Chief Content Officer of Netflix to Michelin starred chefs, The Creative Curve will help you spend less time on ideas destined to fail and more time on ideas that really break out. This book is for everyone, whether you're a business leader, a creative artist or a budding entrepreneur - and will teach you the secret to conceiving great ideas that can achieve major success.

Non-Fiction

General Subject
Business/Economics
BISAC Subject 1
Self-Help / Personal Growth / Success
BIC Classification 1
Business innovation
BIC Classification 2
Entrepreneurship
Library Subject 1
Success in business
Library Subject 2
Success - Psycholgical aspects
Library Subject 3
Self-actualization Psychology
Dewey Classification
650.1
Readership
Tertiary Education (US: College)

Author Bio

ALLEN GANNETT is the founder and CEO of TrackMaven, a marketing analytics firm whose clients have included Microsoft, Marriott, Saks Fifth Avenue, Home Depot, Aetna, Honda, and GE. He has been on the "30 Under 30" lists for both Inc. and Forbes.