Own Your Industry - Douglas Kruger (Paperback)

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Product Details

Barcode
9780143538608
Department
Books
Released
4 Oct 2017
Content Source
South African
Supply Source
South Africa

Book

Author
Douglas Kruger
Binding
Paperback / softback
Publisher
Penguin Books (SA) (Pty) Ltd
Language
English
Dimensions
210 x 148 x 15mm (225g)

Summary

Own Your Industry is a guide to what you can do to position yourself as the "go-to-name" in your industry. Because when you are known as the expert, they will come to you. Learn how to build an industry reputation, use media channels to reach your market and communicate complex ideas through memorable frameworks. Discover how your fee structure defines you as beginner or valued veteran. The book explains how to develop a title, become a face and a voice in the minds of key industry players, and use simple but powerful positioning techniques to cut through the marketing clutter of your competitors. Become the answer to the question, "You know who you should talk to about that?"

Classification

General Subject
Careers-Jobs
BISAC Subject 1
Business & Economics / Careers / General
BISAC Subject 2
Business & Economics / Personal Success
BISAC Subject 3
Self-Help / Personal Growth / Success
BISAC Subject 4
Business & Economics / Personal Success
BISAC Subject 5
Business & Economics / Careers / General
BIC Classification 1
Advice on careers & achieving success

Author Bio

Douglas Kruger is a professional speaker and five times winner of the Southern African Public Speaking Championships. He helps organisations dismantle the "Rules of Hamster Thinking" which make them industry dinosaurs. He teaches businesses and brands to position themselves as industry experts so that their name has greater equity.