AKB48 - Patrick W. Galbraith (Paperback)

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Description

Since its formation as a girl group in 2005, AKB48 has become a phenomenal success and institution in Japan. Having originally recruited fans with photocopied fliers and daily performances in the Akihabara area of Tokyo, AKB48 now saturates Japan. Its members--nearly 800 of them, including five sister groups and four so-called "rival groups" across Japan, as well as six sister groups in other Asian cities--appear in print, broadcast, online, and social media; in advertisements and on products; at home and on the train; on- and off-screen.

AKB48's multi-platform omnipresence is characteristic of "idols," whose intimate relationship to fans and appeals to them for support have made the group dominant on the Oricon Yearly Singles Chart in the 2010s; they hold several records, including most consecutive million-selling singles sold in Japan. A unique business model relentlessly monetizes fans' affections through meet-and-greet events and elections, which maximize CD sales, and their saturated presence in the media. At a time when affect is more important than ever in economic, political, and social theory, this book explores the intersection of idols and affect in contemporary Japan and beyond.

Product Details

Barcode
9781501341113
Department
Books
Released
31 Oct 2019
Supply Source
USA

Book

Authors
Patrick W. Galbraith
Jason G. Karlin
Noriko Manabe (Editor)
Binding
Paperback
Publisher
Bloomsbury USA Academic
Series
33 1/3 Japan
Language
English
Number of Pages
128
Dimensions
197 x 127mm (197g)

Summary

Since its formation as a girl group in 2005, AKB48 has become a phenomenal success and institution in Japan. Having originally recruited fans with photocopied fliers and daily performances in the Akihabara area of Tokyo, AKB48 now saturates Japan. Its members--nearly 800 of them, including five sister groups and four so-called "rival groups" across Japan, as well as six sister groups in other Asian cities--appear in print, broadcast, online, and social media; in advertisements and on products; at home and on the train; on- and off-screen.

AKB48's multi-platform omnipresence is characteristic of "idols," whose intimate relationship to fans and appeals to them for support have made the group dominant on the Oricon Yearly Singles Chart in the 2010s; they hold several records, including most consecutive million-selling singles sold in Japan. A unique business model relentlessly monetizes fans' affections through meet-and-greet events and elections, which maximize CD sales, and their saturated presence in the media. At a time when affect is more important than ever in economic, political, and social theory, this book explores the intersection of idols and affect in contemporary Japan and beyond.

Non-Fiction

General Subject
Music
BISAC Subject 1
Music / Individual Composer & Musician
BISAC Subject 2
Social Science / Ethnic Studies / Asian American Studies
BIC Classification 1
World music
BIC Classification 2
Individual composers & musicians, specific bands & groups
BIC Classification 3
Rock & Pop music
Dewey Classification
780

Author Bio

Patrick W. Galbraith is a research assistant at Duke University, USA, and scholar of Cultural Anthropology and Japanese Studies. He is author of Tokyo Realtime (2010), The Otaku Encyclopedia: An Insider's Guide to the Subculture of Cool Japan (2014), and The Moe Manifesto: An Insider's Look at the Worlds of Manga, Anime, and Gaming (2017).

Jason G. Karlin is Associate Professor at the University of Tokyo, Japan. He is author of Gender and Nation in Meji Japan (2014) and co-editor with Patrick W. Galbraith of Idols and Celebrity in Japanese Media Culture (2012) and Media Convergence in Japan (2016).