Elastic - Leonard Mlodinow (Paperback)

Flexible Thinking in a Constantly Changing World

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Product Details

23 Jan 2019
Supply Source
South Africa


Leonard Mlodinow
Paperback / softback
Penguin Books Ltd
Number of Pages
198 x 129mm (198g)


'Timely and engrossing. . . a fascinating exploration of one of the most important topics: how the human mind deals with change' - Charles Duhigg, author of The Power of Habit

'A book of sparkling intelligence, written with humour and grace. If you read only one book of accessible science this year, let this be the one' - Mark Williams, author of Mindfulness

The bestselling author of The Drunkard's Walk and Subliminal unlocks the secrets of flexible thinking.

What do Pokemon Go and Mary Shelley's Frankenstein have in common?
Why do some businesses survive, and others fail at the first sign of change?
What gives the human brain the edge over computers?

The answer: Elastic Thinking. It's an ability we all possess, and one that we can all learn to hone in order to succeed, at work and in our everyday lives.

Here Leonard Mlodinow, whose own flexible thinking has taken him from physics professor to TV scriptwriter and bestselling author, takes us on a revelatory exploration of how elasticity works. He draws on cutting-edge neuroscience to show how, millennia ago, our brains developed an affinity for novelty, idea generation and exploration. He discovers how flexible thinking enabled some of the greatest artists, writers, musicians and innovators to create paradigm shifts. He investigates the organisations that have demonstrated an elastic ability to adapt to new technologies. And he reveals how you can test your own brain power and increase your capacity for elastic thinking.

By uncovering the secrets of our flexible minds, Elastic explains how to thrive in an endlessly dynamic world, at a time when an ability to adapt is more important than ever before.


General Subject
BISAC Subject 1
Psychology / Neuropsychology
BISAC Subject 3
Science / Life Sciences / Neuroscience
BISAC Subject 4
Self-Help / Personal Growth / Success
BISAC Subject 5
Self-Help / Creativity
BIC Classification 1
BIC Classification 2
Memory improvement & thinking techniques
BIC Classification 3
BIC Classification 4
Memory improvement & thinking techniques
BIC Classification 5
Memory improvement & thinking techniques
Library Subject 1
Neurosciences - Research
Library Subject 2
Neurology - Technological innovations
Library Subject 3
Decision making
Dewey Classification

Author Bio

Leonard Mlodinow is the bestselling author of The Drunkard's Walk (New York Times Notable Book), Subliminal (winner of the PEN / E. O. Wilson Award), The Upright Thinkers and, with Stephen Hawking, The Grand Design. Trained as a physicist, he has had a very elastic career, writing for television series such as Star Trek: The Next Generation and working in the gaming industry before becoming a full time writer while continuing to publish physics papers as a hobby.