The Retail Start-up Book - Rowland Gee (Paperback)

Successfully Plan, Launch and Grow a Business

Dispatched in 20 to 30 working days
Price
686
No reviews yet.

Product Details

Barcode
9780749484729
Department
Books
Released
3 May 2019
Supply Source
UK

Book

Authors
Rowland Gee
Danny Sloan
Graham Symes
Subtitle
Successfully Plan, Launch and Grow a Business
Binding
Paperback
Publisher
Kogan Page Ltd
Language
English
Number of Pages
288
Dimensions
234 x 156mm (234g)

Summary

  • Build a successful and profitable retail strategy by focusing on the key areas every retailer must get right: developing a strategic marketing plan, financial management and buying and visual merchandising.

Non-Fiction

General Subject
Business/Economics
BISAC Subject 1
Business & Economics / Industries / Retailing
BISAC Subject 2
Business & Economics / E-Commerce / Internet Marketing
BIC Classification 1
Sales & marketing
BIC Classification 2
Retail sector
Dewey Classification
381

Author Bio

Rowland Gee is former Chief Executive of Moss Bros Group plc. Under his leadership, Moss Bros entered a strategic business relationship with Hugo Boss, resulting in the UK establishment of the brand. He is co-founder of Grey4Gold Ltd, a professional skills matching service for retail.

Danny Sloan was BAA Director of Planning 2012, ensuring BAA airports delivered the First and Lasting Impression for the UK across its airports during the London Olympics. He is co-founder of Grey4Gold Ltd.

Graham Symes is an experienced finance director in retail and wholesale fashion, with clients including Harrods, Harvey Nichols, Selfridges, and Christian Lacroix.