The Retail Start-up Book - Rowland Gee (Hardcover)

Successfully Plan, Launch and Grow a Business

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Product Details

Barcode
9780749498757
Department
Books
Released
28 May 2019
Supply Source
USA

Book

Authors
Rowland Gee
Danny Sloan
Graham Symes
Binding
Hardback
Publisher
Kogan Page Ltd
Language
English
Number of Pages
288
Dimensions
234 x 156 x 26mm (234g)

Summary

Build a successful and profitable retail strategy by focusing on the key areas every retailer must get right: developing a strategic marketing plan, financial management and buying and visual merchandising.

Classification

General Subject
Business/Economics
BISAC Subject 1
Business & Economics / E-Commerce / Internet Marketing
BISAC Subject 2
Business & Economics / Industries / Retailing
BIC Classification 1
Sales & marketing
BIC Classification 2
Retail sector
BIC Classification 3
Small businesses & self-employed
Library Subject 1
New business enterprises
Library Subject 2
Retail trade - Management
Dewey Classification
658.11

Author Bio

Rowland Gee is former Chief Executive of Moss Bros Group plc. Under his leadership, Moss Bros entered a strategic business relationship with Hugo Boss, resulting in the UK establishment of the brand. He is co-founder of Grey4Gold Ltd, a professional skills matching service for retail.

Danny Sloan was BAA Director of Planning 2012, ensuring BAA airports delivered the First and Lasting Impression for the UK across its airports during the London Olympics. He is co-founder of Grey4Gold Ltd.

Graham Symes is an experienced finance director in retail and wholesale fashion, with clients including Harrods, Harvey Nichols, Selfridges, and Christian Lacroix.