Persuasion - Lee Hartley Carter (Hardcover)

Convincing Others When Facts Don't Seem to Matter

Dispatched in 30 to 35 working days
Price
361
RRP
R 425
(-15%)
No reviews yet.

Product Details

Barcode
9780143133476
Department
Books
Released
3 Sep 2019
Supply Source
USA

Book

Author
Lee Hartley Carter
Subtitle
Convincing Others When Facts Don't Seem to Matter
Binding
Hardcover
Publisher
Tarcherperigree
Language
English
Number of Pages
272
Dimensions
229 x 152 x 17mm

Annotation

Communication expert Carter has spent nearly 20 years advising and helping the world's most well-known companies hone their message and craft their narrative in order to get heard and get results.

Summary

The secrets to persuading anyone, at work and in life, from a top communication strategist.

In the post-fact, deeply divided world we live in, true persuasion is rare. Engaging with people holding differing opinions is rarer still. But for progress to take place, persuasion must happen. Whether it's convincing an employer you are right for the job, a customer that your product is the best, or your closed-minded uncle that good people can disagree, it takes the art--and science--of persuasion to move forward.

So, how do you change someone's mind--or at least advance the conversation--when everyone is entrenched in their own points of view? Communication expert Lee Hartley Carter has spent nearly twenty years advising and helping the world's most well-known companies do just that.

Among the counterintuitive secrets you'll learn:
  *  It's not enough to understand the person you're talking to--you must truly empathize with them (yes, even them).
  *  Logic alone doesn't work. Stories and emotions are what move us most.
  *  When communicating in a crisis, our first instinct is almost always wrong.

Filled with deeply researched insights into how we make up--and change--our minds, as well as colorful real-world examples and actionable recommendations, Persuasion will help you hone your message and craft your narrative in order to get heard and get results.

Non-Fiction

General Subject
Business/Economics
BISAC Subject 1
Business & Economics / Business Communication / General
BISAC Subject 2
Business & Economics / Negotiating
Dewey Classification
651